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Tesla Faces Class Action Over Alleged False Advertising of 3 Years of Free Supercharging

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Tesla Supercharger, Location unknown, June 30, 2018. More: Original public domain image from Flickr

Overview of Tesla Supercharging Class Action.

Who:Sean Cohen filed a class-action lawsuit against Tesla, Inc.

Why:Cohen alleges that Tesla falsely advertised three years of unlimited free Supercharging for buyers of Model S or Model X vehicles between April and June 2023, claiming that Tesla did not genuinely intend to provide free Supercharging to purchasers but instead encouraged them to pay more for their vehicles.

Where:The class-action lawsuit has been filed in the California federal court.

A new class-action lawsuit alleges that Tesla falsely promised three years of unlimited free Supercharging for buyers of Model S and Model X vehicles between April and June 2023.

The plaintiff, Sean Cohen, claims that Tesla did not genuinely intend to offer free Supercharging to purchasers of Tesla tuModel S and Model X vehicles. Despite advertising, the company supposedly induced customers to pay more for their vehicles.

Cohen argues that Tesla conducted an effective online marketing campaign, including misleading advertisements, featuring unlimited free Supercharging for customers who purchased their vehicles between April 20 and June 30.

In Tesla’s class action, it is stated, “The plaintiff never would have purchased the products, or would have paid significantly less, had he known that the representations were false, deceptive, and misleading.”

Cohen represents a class of consumers in California who purchased Tesla Model S or Model X vehicles for personal use from May 17, 2019, onward.

The class action alleges that Tesla is aware that car buyers place great emphasis on supercharging costs when purchasing electric vehicles.

Cohen’s argument is that Tesla chose to advertise ‘3 years of free supercharging’ prominently because it is precisely the reason that prospective Tesla buyers would choose the brand.

In Tesla’s class action, it is stated, ‘Clearly, this is why the opposing party, Tesla, chose to highlight ‘3 years of free supercharging’ and savings features.’

Cohen claims that Tesla is guilty of fraud, unfair enrichment, and negligent misrepresentation and has violated California’s Unfair Competition Law, False Advertising Law, and Consumer Legal Remedies Act.

The plaintiff demands a jury trial and seeks compensatory, statutory, and punitive damages, as well as declaratory and injunctive relief for himself and all members of the class.

Earlier this month, a separate class action was filed against Tesla by consumers, alleging that the automaker exaggerated the range of its electric vehicles in advertisements.

Did you buy a Tesla Model S or Model X between May 17, 2019, and the end of June 2023?

Let us know in the comments!The plaintiff is represented by Shalini Dogra of the Dogra Law Group PC.

The Tesla Supercharging Class Action is Cohen, et al. v. Tesla, Inc., Case No. 2:23-cv-07057, in the U.S. District Court for the Central District of California.

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