On Wednesday night in Los Angeles, just one day after the premiere of her “Eras Tour” film, Taylor Swift made a return to Kansas City for the Chiefs’ NFL game against the Denver Broncos.
Since there were previous rumors about Swift dating Chiefs tight end Travis Kelce, Swift’s appearance at three of the Chiefs’ last four games has sparked immense interest and media frenzy, with even color commentators discussing this trend during the game.
Swift arrived approximately 45 minutes before kick-off at Arrowhead Stadium, and she found her way to a luxury suite on the GEHA Field with Travis Kelce’s mother, Donna Kelce.
Initially, there was little information about Swift’s arrival during the pregame, as she was not shown in the broadcast “in the building.” A short clip of her settling into her suite was shown on the Prime Video broadcast a few minutes later. Then, a pre-taped interview with Kelce was aired in which he took a firm stance on his relationship with Swift.
The pop star also participated in a stand with Hugh Jackman, Blake Lively, and Ryan Reynolds during the pregame for the Chiefs-Jets game a couple of weeks ago, which was watched by around 27 million viewers on NBC’s Sunday Night Football. In addition, since Swift’s debut in the world of the NFL, sales of Kelce’s jersey have seen a remarkable 400% increase.
Swift’s football frenzy began in the third week of the NFL season when the Chiefs defeated the Chicago Bears, and the attention on her presence in Chiefs games has not diminished even in Week 5.
The NFL immediately capitalized on Swift’s extensive popularity, posting about her on their social media accounts and frequently featuring her during the broadcast.
Other brands are also benefiting. When a photo of Swift “eating a piece of chicken with ketchup and what seems to be ranch” went viral in one game, Heinz launched a special “Ketchup and Ranch Combo.” Even the Empire State Building changed its colors to red and white in honor of the image.
On Wednesday night, the singer attended the premiere of her concert film “Taylor Swift: The Eras Tour” at the AMC Grove Theater in Los Angeles, with celebrities like Beyoncé and Adam Sandler in attendance. Addressing fans and supporters before the film’s screening, Swift said, “I’ve always enjoyed doing this. I can’t believe I had the opportunity to make music a career – it’s crazy. I’ve never enjoyed anything in my life as much as I have ‘Eras Tour.’ It’s the most electrifying experience of my life.”
She concluded, saying, “I think you’re going to see – and dancers, all of you – you have important roles in this film. And I love you. I appreciate you being here because this night is a major memory for me, and you’re a part of it. And you’ve decided that you want to spend your evening here with us. So, I really hope you enjoy it.”
With this, Swift continues to create quite the buzz with her presence at NFL games and events, raising the profile of the league and leaving fans eagerly anticipating her next appearance.